You might recall that The Retelling was, up until a few weeks ago, a monthly membership rather than a bi-weekly newsletter.

When I created ‘The Retelling’ in September 2024, it came about because I was craving a space that I could pour into whenever I had big breakthroughs to share, new strategies to record trainings on, and behind-the-scenes lessons to discuss for fellow authors.

I’ve done my time in the past doing courses and mentoring, and I want to move away from long-winded trainings and 1:1 offers, so the structure of The Retelling really helped me execute this.

The idea and concept was to retell my experiences and learnings in an accessible and easy-to-implement format.

Through a private Telegram Group, I’ve been delivering twice weekly, bite-sized audios to my community, and the results have been pretty incredible (I mean, by December 2024, EVERY SINGLE MEMBER had reported that they surpassed their revenue goal for the year by a significant amount!!!)

But in December, I hit a block—I slowed down for the year, craving a rest period, which meant I wasn’t really doing much other than planning for the new year and writing a ton of content behind-the-scenes. There wasn’t much to create trainings or discussions around. And the last thing I wanted was to feel forced to make stuff up on the spot in order to hit a ‘twice-weekly delivery quota’.

So, we hit pause over the Christmas break while I reflected on this. And I quickly realised, it feels forced because I don’t naturally create ‘on schedule’ – I create better in sprints.

With my books, I have a really great process where I create in a ‘sprint’ 2 – 3 times a year, and then my launches are more about batching my content and marketing actions, then maintaining it for a few months (then rinse and repeat).

So the structure of delivering 2 x trainings a week minimum would *of course* lead to blocks and burnout during low-creativity seasons. I knew it wouldn’t be sustainable to continue delivering content in the membership format.

But… I was already planning to do a bi-weekly update to my community (this newsletter) where I was ‘recapping and retelling’ my behind-the-scenes experiences, sharing links to things I’d already created (free or paid), and documenting my journey.

And it hit me… the bi-weekly update is The Retelling.

I don’t necessarily need to be in constant creation mode to have something valuable to share. I can create when it feels good, drop it as it comes to me, then continue sharing my lessons and journey while referencing things I’ve already done… because everything I do is based on values and beliefs I founded a long time ago.

For example, I don’t need to ‘re-teach’ launch strategy a million times when I already have an amazing workshop and signature framework covering exactly how to do it… but I can build on that lesson as I go and share complimentary information in a newsletter format.

I don’t need to teach a whole class on the mindset of doing business as an author, but I can reference existing resources while documenting a relevant experience I’ve gone through behind-the-scenes.

Ever since closing my business in 2022, I’ve been really keen to do more ‘writing based offers’ and find more ways to get paid to write, since that’s what my brand is all about and it’s what I do best!

I never imagined The Retelling this way until now, but it makes SO much sense to deliver the information through a newsletter format that offers you guys the opportunity to ‘opt into’ the lessons and information you feel called to.

THE RETELLING – THE SAME, BUT DIFFERENT

Based on this decision, I’ve made a couple of slight tweaks to The Retelling moving forward:

1) You can now subscribe to The Retelling as a free reader via Substack, or join the Paid Tier at any time to unlock all the paid content I link within each issue (monthly fee of $39/mth to unlock everything).

2) As a paid subscriber, you get:

• Instant access to every training and course inside (over 50 trainings).
• Access to the private Telegram community where new paid trainings are recorded in real time, or dropped upon completion.
• Access to a paid version of The Retelling newsletter, which substitutes all the paid links out for free links, making it easy for you to access any and every resource I ever reference.

3) You’ll still get regular trainings inside The Retelling – they just won’t be recorded twice a week, but rather, during creative sprints I do behind the scenes. This maintains the quality of trainings that get dropped, and ensures you only receive what is truly valuable and worth actioning.

It also means I’ll have a chance to explain why I created that resource here in The Retelling, and how the strategy or approach helped me on my own journey!

If you’re interested in following my journey as I document it, and receiving book marketing lessons along the way, subscribe to The Retelling today.